Semiotic analysis of political memes on Facebook pages

  • Sunhith I V Ph.D. Student, Department of Electronic Media and Mass Communication, Pondicherry University

Abstract

Access to social media and the nature of content on social media platforms have been the driving forces of changing socio-psychological landscapes. Memes have become an integral part of social media and have become one of the biggest sources of popularity amongst the younger populations. Meme creators are now taking advantage of events around them from a wide variety of fields ranging from politics to sports to create memes. Humour and satire are two central elements of memes and are circulated across different platforms of social media attaining ‘viral’ status. Every political meme attempts to mock the political
system trying to create a sense of ideology that favours specific political bodies (primarily political parties) and there is a rise in the number of political memes circulated during the election period. This paper attempts to study the world view constructed by the meme pages on Facebook by the memes and their respective captions. The study, in the light of the social construction of reality theory, tries to understand the nature of ideologies embedded within the images and the captions. Using semiotics, the study analyzed memes which were mostly visuals. The study will help to understand the relevance of memes within a political scenario as the internet users contribute to the direct and indirect spread of these ideologies.

Published
Dec 31, 2021
How to Cite
I V, Sunhith. Semiotic analysis of political memes on Facebook pages. Communication and Culture Review, [S.l.], v. 2, n. 1 & 2, p. 58-72, dec. 2021. ISSN 2582-2829. Available at: <http://communicationandculturereview.in/index.php/communication_culture_review/article/view/44>. Date accessed: 30 sep. 2022.